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#EntrepreneurOfTheWeekOfekMolekandoff | المنشور 2
Real Estate, Values, and Everything In Between
Before diving deep into business strategies and micro-tactics, I want to talk about something way more important: values.
It took me a long time to fully understand this simple truth:
People come before the business.
It’s not just a slogan. It’s our core principle when working with local partners, investors, contractors—everyone:
“We build relationships before we build assets.”
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In real estate—unlike in the stock market—you can create win-win situations. Deals are not just about numbers; they are built (and broken) by people.
Today, I’m very selective about who I work with.
Whether it’s a contractor, agent, property manager, title company—you name it—the first filter isn’t their resume, their deals, or their experience.
It’s their values.
And I’m not pretending to be a saint here.
This mindset came from painful lessons.
In the past, I partnered with incredibly smart, talented, ambitious people who didn’t share my core values—and it didn’t work.
Call it bad vibes, gut instinct, energy misalignment—whatever you want. But when values don’t align, no level of talent can save the relationship in the long run.
Looking back, I can say without hesitation that choosing values over pure professionalism has served me much better than the other way around.
Values build trust.
Values open doors you didn’t even know existed.
Values are the reason investors wire money before a contract is even signed—because they know who you are.
Values are why title companies help push deals through annoying bureaucratic hurdles just to help you out.
Being a good, ethical person doesn’t replace the need for professionalism—but it should always come first when choosing partners.
Experience, money, and talent are important—but they don’t outweigh the importance of working with good people.
Practical Tips: How I Choose the People I Work With
Here’s a quick list I personally use before even thinking about the professional fit:
How they treat their parents and grandparents
The stories behind past relationships—how things ended, what others say about them
Their military service experience (if applicable)
How they work when no one’s watching—quiet discipline matters
How they treat people who can’t “do anything” for them (like service workers, assistants, etc.)
I’ll end this post by giving a huge thank-you to my incredible partners—Orly Goldstein Layzer and Shahar Hakmon—who I truly love working with and believe we’ll reach the moon together 
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